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	<title>Jiu-Jitsu in a Broad Way</title>
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		<title>Jiu-Jitsu in a Broad Way</title>
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		<title>Pro cameras current major flaws</title>
		<link>http://lucaatalla.wordpress.com/2011/06/11/pro-cameras-current-major-flaws/</link>
		<comments>http://lucaatalla.wordpress.com/2011/06/11/pro-cameras-current-major-flaws/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 13:20:17 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[GRACIEMAG]]></category>
		<category><![CDATA[Vincent Laforet]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[Nikon]]></category>
		<category><![CDATA[Red]]></category>
		<category><![CDATA[Steven Jobs]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Igor Gracie]]></category>
		<category><![CDATA[Dan Rod]]></category>

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		<description><![CDATA[Pro cameras are improving a lot for the last years, specially regarding the sensibility, auto-focus, and film capabilities. So why are they so out of date for the current communication needs? We now are very comfortable taking pictures in scenes requiring 6,400 or even 12,800 iso and every new generation is improving even more regarding [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=410&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Pro cameras are improving a lot for the last years, specially regarding the sensibility, auto-focus, and film capabilities. So why are they so out of date for the current communication needs?</p>
<p>We now are very comfortable taking pictures in scenes requiring 6,400 or even 12,800 iso and every new generation is improving even more regarding this important topic, specially if you are a photojournalist depending of the environment light conditions.</p>
<p>Since the new Canon 5Dm2 that we have very versatile photo cameras capable of doing a decent job in filming as well. For instance, the 2010 season finale of the tv series House was completely filmed with Mark II cameras.</p>
<p>A few days ago, <a href="http://blog.vincentlaforet.com/" target="_blank">Vincent Laforet</a>, the same photographer that first shocked the world showing the potential 5Dm2 pro video features with the movie <a href="http://vimeo.com/7151244" target="_blank">&#8220;Reverie&#8221;</a>, went even further, posting an amazing <a href="http://blog.vincentlaforet.com/2011/06/07/what-camera-did-i-use-to-make-this-still-picture/" target="_blank">frame grab</a> captured with a <a href="http://www.red.com/products/epic" target="_blank">RED Epic M</a> digital cinema camera. Yes, you read it rightly, with this new camera you are able to film a subject in action, and later on to grab the frame you want and transform it in a still image with the quality needed for print purposes. That&#8217;s revolutionary.</p>
<p>However, there are much simpler things that not any of these beasts are capable of doing. That is, in a easily and friendly way, to take the amazing material you collect to your audience right away.</p>
<p>Yesterday I went to Atlantic City for a fight event, and lent my Nikon 3dS to <a href="http://danrod.net" target="_blank">Dan Rod</a>, one of <a href="http://www.graciemag.com" target="_blank">GRACIEMAG</a> photographers. I was not working at all, but since I was backstage with my friend <a href="http://igorgracie.com/" target="_blank">Igor Gracie</a> (who, by the way, won his tough match with a neat guillotine choke at 4m12s mark), I took some pictures here and there with my iPhone and tweeted them.</p>
<p>Then one thought that was bugging me for a while came back to my mind: it&#8217;s a shame that you need to set up a crazy turn around if you want to do the same with your professional equipment*. My humble questions for Nikon, Canon, Sony etc:</p>
<p>1) Why professional cameras are not 3G capable, like the Amazon Kindle or the Apple iPad (just to mention two devices that have it and are not phones)?</p>
<p>2) Why they don&#8217;t use the back screen of these pro cameras kind a like a smartphone, not only being touch screen but mainly having apps that could easily integrate your content with the Social Media like your blog, Facebook or Twitter?</p>
<p>Imagine being ringside taking pictures at the UFC main event, then select a few imagines within a Flickr app that would adjust size and format and post them in a gallery instantly.</p>
<p>I guess Nikon is needing a Steve Jobs to keep up.<em></em></p>
<p>&nbsp;</p>
<p><em>*I know you can already attach an Wi-Fi adapter to your pro camera, turn your smartphone into a hotspot, re-size your pictures (how painful is it?) and then send them from your camera to your phone to use an app to share the material with your social network; however I am not talking about a turn-around but simple native capabilities that would make every professional life easier. Every feature I mentioned above is already reachable, technologically. What pro cameras brand seems not to have is good engineers and designers to make it real.</em></p>
<p>&nbsp;</p>
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			<media:title type="html">Luca Atalla</media:title>
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		<title>Spring Roadwork Poetry</title>
		<link>http://lucaatalla.wordpress.com/2011/05/21/the-spring-roadwork-poetry/</link>
		<comments>http://lucaatalla.wordpress.com/2011/05/21/the-spring-roadwork-poetry/#comments</comments>
		<pubDate>Sat, 21 May 2011 21:39:17 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Planet]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[The neighbor across the street is planting a new tree. Lawns all over are greenish, some of them carefully treated as an actress hair, some of them rebelled long, waiting to be mowed. A charming mama steals my smile, as she passes with its ducklings, seven hairy little ones, still looking for their feathers. Gear [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=401&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The neighbor across the street</p>
<p>is planting a new tree.</p>
<p>Lawns all over are greenish,</p>
<p>some of them</p>
<p>carefully treated as an actress hair,</p>
<p>some of them rebelled long,</p>
<p>waiting to be mowed.</p>
<p>A charming mama steals my smile,</p>
<p>as she passes with its ducklings,</p>
<p>seven hairy little ones,</p>
<p>still looking for their feathers.</p>
<p>Gear slows to six,</p>
<p>As the uphill Takolusa Drive approaches.</p>
<p>&#8220;River Deep Mountain High” yells on</p>
<p>the playlist, pushing the pace.</p>
<p>Sweat pours,</p>
<p>to remind us we are alive.</p>
<p>Big landscape’s trucks pass</p>
<p>everywhere,</p>
<p>their trace being</p>
<p>sometimes, only the tiny flags</p>
<p>indicating pesticide use.</p>
<p>Pollen is over the asphalt,</p>
<p>however trees above are</p>
<p>already flowerless,</p>
<p>a silent emerald tunnel</p>
<p>covering my head,</p>
<p>as excitement takes</p>
<p>the gear to eight.</p>
<p>The elder girl slows down</p>
<p>her scooter,</p>
<p>taking care of her four siblings,</p>
<p>the redhead appearing</p>
<p>to be the wildest.</p>
<p>It’s when the slides,</p>
<p>swings and sandboxes,</p>
<p>are the fullest,</p>
<p>and, when, I realize</p>
<p>&#8211; the Cure gently singing</p>
<p>“Just Like Heaven” &#8211;,</p>
<p>Spring is the season</p>
<p>Life likes the most.</p>
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			<media:title type="html">Luca Atalla</media:title>
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		<title>2014 Russian mascot rocks</title>
		<link>http://lucaatalla.wordpress.com/2011/02/26/2014-russian-mascot-rocks/</link>
		<comments>http://lucaatalla.wordpress.com/2011/02/26/2014-russian-mascot-rocks/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 01:06:47 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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			<media:title type="html">Luca Atalla</media:title>
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		<title>Surfing under snow</title>
		<link>http://lucaatalla.wordpress.com/2011/01/27/surfing-under-snow/</link>
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		<pubDate>Thu, 27 Jan 2011 22:06:57 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[NJ]]></category>
		<category><![CDATA[Spring Lake]]></category>
		<category><![CDATA[Winter 11]]></category>

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			<media:title type="html">Luca Atalla</media:title>
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		<title>My backyard, Winter &#8217;11</title>
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		<pubDate>Thu, 27 Jan 2011 16:35:44 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Personal]]></category>

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			<media:title type="html">Luca Atalla</media:title>
		</media:content>

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			<media:title type="html">winter backyard</media:title>
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		<item>
		<title>GRACIEMAG iPad Edition &#8211; My 2010 Christmas Gift</title>
		<link>http://lucaatalla.wordpress.com/2011/01/25/graciemag-ipad-edition-my-2010-christmas-gift/</link>
		<comments>http://lucaatalla.wordpress.com/2011/01/25/graciemag-ipad-edition-my-2010-christmas-gift/#comments</comments>
		<pubDate>Tue, 25 Jan 2011 20:03:29 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[GRACIEMAG]]></category>
		<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://lucaatalla.wordpress.com/?p=373</guid>
		<description><![CDATA[The followers of my blog know it. I got my own iPad the day Apple launched it, last April. What people don&#8217;t know is that GRACIEMAG creative director, Victor Gruzman, received his in Brazil, in the very next day, being probably one of the first people in the country to have the iPad, if not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=373&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://itunes.apple.com/us/app/graciemag/id392912907?mt=8" target="_blank"><img class="alignnone size-full wp-image-381" title="Graciemag_iPad2" src="http://lucaatalla.files.wordpress.com/2011/01/graciemag_ipad2.jpg?w=595&#038;h=358" alt="" width="595" height="358" /></a></p>
<p>The followers of my blog know it. I got my own iPad the day Apple launched it, last April.</p>
<p>What people don&#8217;t know is that GRACIEMAG creative director, Victor Gruzman, received his in Brazil, in the very next day, being probably one of the first people in the country to have the iPad, if not the first one.</p>
<p>I sent him one because my intention was to have both of us thinking in a solution to make GRACIEMAG issues available for this sensational device, sooner than later.</p>
<p>A few months later (in the end of June), we hired a company based in Texas, US and with branches in India to develop our app.</p>
<p>The project wasn&#8217;t the easiest I have participated, I have to tell. But making a long story short, in December we finally submitted it to Apple for approval. Silently, the GRACIEMAG app for the iPad became available in the App Store in the Christmas Day.</p>
<p>Since we are still running some tests and we are obsessed with perfectionism, we haven&#8217;t publicized it yet, but even without any official announcement, over 3,000 people downloaded the app only in the last month.</p>
<p>I reckon it will take a couple of days before we make it public still, but, in the beginning of December, I kind of promised via twitter that I would unveil it here first when I wrote:</p>
<p>&#8220;Huge announcement to make in a week or so; can&#8217;t tell what yet but Jiu-Jitsu fans will love it.&#8221;</p>
<p>So now I invited you guys to get to know our app <a href="http://itunes.apple.com/us/app/graciemag/id392912907?mt=8" target="_blank">here</a>. And tell me what you think.</p>
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			<media:title type="html">Luca Atalla</media:title>
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			<media:title type="html">Graciemag_iPad2</media:title>
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		<item>
		<title>Fall in New Jersey</title>
		<link>http://lucaatalla.wordpress.com/2010/11/18/new-jersey-fall/</link>
		<comments>http://lucaatalla.wordpress.com/2010/11/18/new-jersey-fall/#comments</comments>
		<pubDate>Thu, 18 Nov 2010 12:08:08 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://lucaatalla.wordpress.com/?p=369</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=369&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://lucaatalla.files.wordpress.com/2010/11/fall.jpg"><img class="alignnone size-full wp-image-368" title="Fall" src="http://lucaatalla.files.wordpress.com/2010/11/fall.jpg?w=595&#038;h=444" alt="" width="595" height="444" /></a></p>
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			<media:title type="html">Luca Atalla</media:title>
		</media:content>

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			<media:title type="html">Fall</media:title>
		</media:content>
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		<title>It&#8217;s not all smiles&#8230;</title>
		<link>http://lucaatalla.wordpress.com/2010/11/06/first-cut-of-julias-year/</link>
		<comments>http://lucaatalla.wordpress.com/2010/11/06/first-cut-of-julias-year/#comments</comments>
		<pubDate>Sun, 07 Nov 2010 00:56:08 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[People]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Julia Atalla]]></category>

		<guid isPermaLink="false">http://lucaatalla.wordpress.com/?p=351</guid>
		<description><![CDATA[&#8230; however it is worth every tear, that&#8217;s for sure. There will go my first cut of Julia&#8217;s year. And below is a scene peaked from our premier session:<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=351&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&#8230; however it is worth every tear, that&#8217;s for sure. There will go my first cut of Julia&#8217;s year.</p>
<p><object width="595" height="360"><param name="movie" value="http://www.youtube.com/v/HATMFgPMjLw?fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/HATMFgPMjLw?fs=1" type="application/x-shockwave-flash" width="595" height="360" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>And below is a scene peaked from our premier session:</p>
<div id="attachment_359" class="wp-caption alignnone" style="width: 605px"><a href="http://lucaatalla.files.wordpress.com/2010/11/lca_3212.jpg"><img class="size-full wp-image-359" title="LCA_3212" src="http://lucaatalla.files.wordpress.com/2010/11/lca_3212.jpg?w=595&#038;h=396" alt="" width="595" height="396" /></a><p class="wp-caption-text">Kids playing on Julia&#039;s playground.</p></div>
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			<media:title type="html">Luca Atalla</media:title>
		</media:content>

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		<title>To change</title>
		<link>http://lucaatalla.wordpress.com/2010/11/04/to-change/</link>
		<comments>http://lucaatalla.wordpress.com/2010/11/04/to-change/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 04:32:36 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Armando Nogueira]]></category>

		<guid isPermaLink="false">http://lucaatalla.wordpress.com/?p=345</guid>
		<description><![CDATA[&#8220;I have left my marriage, I have moved from home to home, I have changed jobs, I have changed my clothing, I have switched friends, I have changed my diet, I have changed my drinking habits, I have changed my readings&#8230; &#8220;And so I concluded: every change is fecund. Every change is fecund. &#8220;And there [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=345&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>&#8220;I have left my marriage, I have moved from home to home, I have changed jobs, I have changed my clothing, I have switched friends, I have changed my diet, I have changed my drinking habits, I have changed my readings&#8230; </p>
<p>&#8220;And so I concluded: every change is fecund. Every change is fecund. </p>
<p>&#8220;And there is an extreme change in the human being lives that is the change from life to death, that I also consider it fecund. </p>
<p>&#8220;I don&#8217;t know what will come later, but I have a suspicion. It is that who dies changes, and who changes, improves. </p>
<p>&#8220;And I have noticed &#8212; because several friends of mine have died &#8212; I have noticed that every single one of them got better after dying. </p>
<p>&#8220;I am not willing death, but nor I am considering it the end of the world. It can be a beginning of another world because life is exactly to change!&#8221;</p>
<p>Armando Nogueira  (* 1927 &#8211; † 2010)</p>
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			<media:title type="html">Luca Atalla</media:title>
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		<title>A lifetime</title>
		<link>http://lucaatalla.wordpress.com/2010/11/03/a-lifetime/</link>
		<comments>http://lucaatalla.wordpress.com/2010/11/03/a-lifetime/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 09:23:26 +0000</pubDate>
		<dc:creator>Luca Atalla</dc:creator>
				<category><![CDATA[Behavior]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Andy Irons]]></category>

		<guid isPermaLink="false">http://lucaatalla.wordpress.com/?p=332</guid>
		<description><![CDATA[It was a little bit past five in the afternoon yesterday when I was hit with the devastating news that three-time world champion, surfing legend Andy Irons, 32-years old, had died. I usually handle death well, even when it happens with my relatives or friends, which wasn&#8217;t the case &#8212; although I have a few [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lucaatalla.wordpress.com&amp;blog=8732958&amp;post=332&amp;subd=lucaatalla&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_334" class="wp-caption alignnone" style="width: 605px"><a href="http://lucaatalla.files.wordpress.com/2010/11/andyirons.jpg"><img class="size-full wp-image-334" title="Billabong Pro Jeffreys Bay 10-20 July 2008" src="http://lucaatalla.files.wordpress.com/2010/11/andyirons.jpg?w=595&#038;h=396" alt="" width="595" height="396" /></a><p class="wp-caption-text">A classic Andy floats Jeffreys Bay, in 2008; photo by ASP</p></div>
<p>It was a little bit past five in the afternoon yesterday when I was hit with the devastating news that three-time world champion, surfing legend Andy Irons, 32-years old, had died.</p>
<p>I usually handle death well, even when it happens with my relatives or friends, which wasn&#8217;t the case &#8212; although I have a few friends who knew and liked Andy, I was introduced to him just once, and it was a quick contact.</p>
<p>For some reason, however, this time I went down right away. Perhaps just because it was shocking; perhaps because I was following closely his struggling to get back to the top &#8212; and we all have sympathy with dramatic comebacks; or, more probably, because everyone selfishly misses when will no longer be allowed to witness a genius at work.</p>
<p>Despite of the whole sense of tragedy that such a loss always brings, I won&#8217;t be mistaken to state that Andy&#8217;s life was short though.</p>
<p>He has lived as much as you and I and every living being in our reality always does: Andy Irons has lived exactly his lifetime.</p>
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			<media:title type="html">Luca Atalla</media:title>
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			<media:title type="html">Billabong Pro Jeffreys Bay 10-20 July 2008</media:title>
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